Anonymous Hyperlocal Communities: What do they talk about?

In this paper, we study what users talk about in a plethora of independent hyperlocal and anonymous online communities in a single country: Saudi Arabia (KSA). We base this perspective on performing a content classification of the Jodel network in the KSA. To do so, we first contribute a content classification schema that assesses both the intent (why) and the topic (what) of posts. We use the schema to label 15k randomly sampled posts and further classify the top 1k hashtags. We observe a rich set of benign (yet at times controversial in conservative regimes) intents and topics that dominantly address information requests, entertainment, or dating/flirting. By comparing two large cities (Riyadh and Jeddah), we further show that hyperlocality leads to shifts in topic popularity between local communities. By evaluating votes (content appreciation) and replies (reactions), we show that the communities react differently to different topics; e.g. entertaining posts are much appreciated through votes, receiving the least replies, while beliefs & politics receive similarly few replies but are controversially voted.